Facebook Lead Integration

The Facebook Lead Integration in EduCtrl CRM enables you to automatically capture leads generated through Meta (Facebook/Instagram) Lead Ads directly into your CRM — eliminating manual data entry and ensuring no inquiry is missed. This helps your team respond faster to potential students, improving conversion rates and overall efficiency.

Key Benefits

• Instant Lead Capture: Leads from your Facebook and Instagram ads are instantly added to EduCtrl CRM.
• No Manual Uploads: Save time and avoid errors by eliminating the need to import CSV files.
• Faster Follow-ups: Assign counsellors automatically and respond to leads in real time.
• Seamless Integration: Once set up, the process runs automatically in the background.

Prerequisites

• Before setting up the integration, ensure the following:
• You have Admin access to your Meta Business Manager account.
• You have a Meta Developer Account (free).

Steps: 

Register as a Meta Developer

• Log in to your Facebook account.
• Visit Meta for Developers and complete the developer registration.
• Verify your email and identity if prompted.

Create a Facebook App

• Go to Meta for Developers → Apps. Click “Create App.”
• When asked for the use case, select “Others.”
• Provide a name for your app and submit.

Refer "Facebook Lead Ad Webhook Integration with EduCtrl" Guide for detailed instructions.